In Focus: Photography Matters

The audio visual clips in this tool-kit have been devised as part of a series of Continuous Professional Development (CPD) team workshops organised by Autograph ABP in 2017. As an introductory resource In Focus: Photography Matters offers an accessible platform for knowledge sharing, aimed at a general audience as well as emerging artists, curators and collectors, or anyone interested in learning more about collecting, distributing and producing photography.


Section 1 features a series of short clips with photography expert Zelda Cheatle, who acted as artist negotiator and consultant for In A Different Light.


Section 2 consists of a range of contributions by invited professionals in the field of photography, contemporary art and image rights management.

 

SECTION 1 - IN FOCUS: ZELDA CHEATLE

IN FOCUS: Zelda Cheatle, Part I:

Introducing The Process

In this clip, Zelda Cheatle introduces her role as artist negotiator for In A Different Light, outlining some of the challenges encountered and lessons learnt.
 
Keywords: Acquisition, Contacting Artists, Challenges, Lessons Learnt

IN FOCUS: Zelda Cheatle, Part II:

On Archive & Diversity

In this clip, Zelda Cheatle speaks about the importance of Autograph ABP’s archive, preserving/representing diverse photography, and knowing artists’ peer groups.
 
Keywords: Archive, Acquisition, Preservation, Perpetuity, Research, Context

IN FOCUS: Zelda Cheatle, Part III:

Researching Acquisitions

In this clip, Zelda Cheatle discusses the process of negotiating acquisitions, working closely with artists, and the importance of research / asking questions.
 
Keywords: Archive, Acquisition, Artists’ Lives, Research

IN FOCUS: Zelda Cheatle, Part IV:

Agreements & Provenance

In this clip, Zelda Cheatle outlines what constitutes a key image, the requirements of agreement letters, matters of provenance, and taking receipt of art works.

 
Keywords: Acquisition, Key Images, Agreements, Provenance, Receiving Artworks

IN FOCUS: Zelda Cheatle, Part V:

Handling / Authenticating Photographs

In this clip, Zelda Cheatle discusses best practice for handling prints and the importance of authenticating photographs.

 
Keywords: Photographs, Handling Prints, Conservation, Editioning, Collecting, Authenticating

IN FOCUS: Zelda Cheatle, Part VI:

Editioning Photographs

In this clip, Zelda Cheatle outlines various aspects about of editioning and collecting photography, including provenance, artist proofs, numbered and modern/vintage prints.

 
Keywords: Photography, Provenance, Stamps, Signature, Artist Proof, Editioning, Modern/Vintage/Estate Prints

IN FOCUS: Zelda Cheatle, Part VII

Photographic Printing

In this clip, Zelda Cheatle explains and demonstrates the properties of a variety of traditional, digital and experimental printing processes in relation to collecting photography.

 
Keywords: Photography, Printing, Silver Gelatin, fibre, inkjet, cyanotype, gum bichromate, platinum, palladium, cibachrome

IN FOCUS: Zelda Cheatle, Part VIII:

Photography Collections

In this clip, Zelda Cheatle speaks about researching national photography collections, accessing works in different collections, and today’s photography market.
 
Keywords: Photography, Research, Collections, Tate, Victoria & Albert Museum,

Royal Photographic Society, National Museum of Photography Bradford

IN FOCUS: Zelda Cheatle, Part IX:

Auction Houses

In this clip, Zelda Cheatle explains step-by-step how auction house systems work for selling and buying photography, pricing/consigning works and what to look out for.
 
Keywords: Photography, Auction, Consignment, Buying, Selling

IN FOCUS: Zelda Cheatle, Part X:

Auction / Market Price

In this clip, Zelda Cheatle explains how a market price is established from auction house records, and how this may impact on the market price of artists’ work.
 
Keywords: photography, auction, market price, value

IN FOCUS: Zelda Cheatle, Part XI:

Curating Photography

In this clip, Zelda Cheatle reflects on curating photography collections, decision-making within institutions, assigning a value to prints, and the ‘uniqueness’ of photographic prints.

Keywords: Photography, Curators, Institutions, Collections, Valuation

IN FOCUS: Zelda Cheatle, Part XII:

Loaning Artworks

In this clip, Zelda Cheatle outlines different responsibilities and key considerations when loaning artworks from collections externally, including documents required.

 
Keywords: Photography, Loan Agreements, Condition Reports

 

SECTION 2 - IN FOCUS: MISCELLANEOUS SPEAKERS

IN FOCUS: Zoe Whitley, Part I:

Museum Acquisitions

In this clip, Zoe Whitley reflects on best practice for artists (and curators) when approaching museums with work, and preparation of works and contextual information for acquisition.

 
Keywords: photography, acquisition, artists, museums

IN FOCUS: Zoe Whitley, Part II:

Building Artists’ Profiles

In this clip, Zoe Whitley speaks about how art works enters major collections, and offers advice on how to build a profile as a practitioner.

 
Keywords: photography, collections, museums, artists, profile, career

IN FOCUS: Zoe Whitley, Part III:

On Preserving / Collecting

In this clip, Zoe Whitley discusses the importance of archiving artists’ work, and the advent of collecting photography.

 
Keywords: photography, artists, archiving, preservation, collecting

IN FOCUS: Sophie Wright, Part I:

The Photography Market

In this clip, Sophie Wright speaks about the wider eco-system of photography often referred to as the ‘photography market’, and offers advice to photographers on marketing / positioning their work.
 
Keywords: photography, print sales, commercial, marketing

IN FOCUS: Sophie Wright, Part II:

Editioning Photography

In this clip, Sophie Wright discusses key principles and best practice for artists to consider when editioning and pricing their photography, including donating editions to institutions.

 
Keywords: photography, market, print sales, editioning, pricing, donation

IN FOCUS: Sophie Wright, Part III:

Acquiring Photographs

In this clip, Sophie Wright shares outlines steps to consider when collecting photography and supporting photographers’ practice.

 
Keywords: photography, acquisition, collecting

IN FOCUS: Hamish Crooks, Part I:

On Image Licensing

In this clip, Hamish Crooks explains how photographers’ images licensed, the relationship between creator and user and the role of agents or picture libraries.

Keywords: Image Licensing, Distribution, Usage, Editorial

IN FOCUS: Hamish Crooks, Part II

Licensing Models

In this clip, Hamish Crooks introduces rights-managed, royalty-free and subscription models, and offers advice to photographers on how to price their images for licensing.
 
Keywords: Image Licensing, Rights-managed, Royalty-free, Subscriptions, Pricing

IN FOCUS: Hamish Crooks, Part III:

Metadata and Keywording

In this clip, Hamish Crooks discusses the importance of adding contextual metadata and keywords to photographers’ images / databases, and any associated challenges.

 
Keywords: Metadata, IPTC, Keywording, Copyright, Database

IN FOCUS: Hamish Crooks, Part IV:

Agencies and Picture Libraries

In this clip, Hamish Crooks advises photographers on approaching picture agencies and libraries.
 
Keywords: Photography, Agency, Picture Library

IN FOCUS: Manish Patel, Part I:

Print Processes

In this clip, Manish Patel explains different photographic printing processes from chromogenic or R-type to modern digital techniques and b/w dark room printing.

 
Keywords: Photography, Printing, Inkjet, Giclée, Chromogenic, R-type, Fibre, Resin

IN FOCUS: Manish Patel, Part II:

Archival Longevity

In this clip, Manish Patel speaks about a number of topics including archival longevity of prints, the pros and cons of digital vs analogue printing, and recto / verso signatures.

 
Keywords: photography, printing, digital, analogue, archival, recto, verso

IN FOCUS: Reema Selhi, Part I:

Artist Licenses

In this clip, Reema Selhi discusses the licensing of artworks, and the difference between exclusivity and non-exclusive licenses.
 
Keywords: Licensing, Reproduction, Copyright, Assignment of Rights, Exclusivity

IN FOCUS: Reema Selhi, Part II:

Artist Contracts

In this clip, Reema Selhi highlights key things to consider for artists when reviewing agreements, including select terminology to look out for.

 

Keywords: Contracts, Agreements, Terminology

IN FOCUS: Reema Selhi, Part III:

Moral Rights

In this clip, Reema Selhi introduces the difference between moral and copyright, the meaning of attribution right and what waiving certain rights might mean for artists.
 
Keywords: Moral Right, Copyright, Attribution Right

IN FOCUS: Christian Zimmermann, Part I:

Copyright Matters

In this clip, Christian Zimmermann discusses the basic principles of copyright works, different copyright acts and questions of ownership in art work for artists and galleries.
 
Keywords: Copyright, Copyright Act, Ownership, Creators’ Right

IN FOCUS: Christian Zimmermann, Part II:

Artist Re-Sale Rights

In this clip, Christian Zimmermann explains the principle of Artist Resale Right (ARR), how it applies in the secondary art sales market, and how artists (or their heirs) can benefit.
 
Keywords: Artist Resale Right, Moral Right, Royalties, Collecting Society, Rights Management

IN FOCUS: Christian Zimmermann, Part III:

Intellectual Property

In this clip, Christian Zimmermann speaks about the distinction between physical ownership and copyright in artworks, and the different aspects of Intellectual Property.

 
Keywords: Intellectual Property, Design Right, Trademark, Patent, Copyright, Ownership

IN FOCUS: Ben Burdett, Part I:

Editioning Photography

In this clip, Ben Burdett shares his views on editioning photography for the market place, and advises artists on best practice and pricing art works.

Keywords: Photography, Editioning, Editing, Pricing, Marketing

IN FOCUS: Ben Burdett, Part II:

Collecting Photography

In this clip, Ben Burdett reflects on photography as relatively young art form for collectors, and compares analogue and digital printing.
 
Keywords: Photography, Collecting, Analogue and Digital Printing

List of Contributors

Zelda Cheatle is an expert in photography, who works as an independent consultant, curator, editor, and lecturer.

She was engaged on In A Different Light as freelance artist negotiator to manage select acquisitions on behalf of Autograph ABP.

For more information, visit: http://www.zeldacheatle.com/#expert

 

Zoe Whitley is Curator, International Art at Tate, London.

For more information, visit:

http://www.tate.org.uk/about/who-we-are/tate-structure-and-staff/staff-profiles/zoe-whitley

 

Sophie Wright is Global Cultural Director, Magnum Photos, London.

For more information, visit: https://www.magnumphotos.com

 

Hamish Crooks is Global Licensing Director, Magnum Photos, London.

For more information, visit: https://www.magnumphotos.com

 

Ben Burdett is Director of Atlas Gallery, London.

For more information, visit: http://www.atlasgallery.com

 

Christian Zimmermann is Chief Operating Officer at DACS, London.

For more information, visit: https://www.dacs.org.uk

 

Reema Selhi is Legal and Policy Manager at DACS, London.

For more information, visit: https://www.dacs.org.uk

 

Manish Patel is Senior Printer, Metro Imaging, London.

For more information, visit: https://metroimaging.co.uk

 

Acknowledgments 

Commissioned by Renée Mussai

Project Coordination: Cherelle Sappleton

Filming & Editing: Chris Stokes (with Cherelle Sappleton)

Produced by © Autograph ABP, 2017

Thanks to everyone who kindly contributed their knowledge to this resource.